MILKBLUES
Was legally established April 28th, 1998 with its main objective being the production and distribution of apparel. The Milk Brand and logo have been registrered with INDECOPI (Institute of Defense for the Consumer and Intellectual Property) and the necessary steps are begin taken to register the brand in the United States.Since inception, Milk has established its presence in the national market mainly targeting teenage girls .

Milk has obtain a good percentage of this market, and is ranked second in apparel sale at one of the largest deparment stores in Peru (Ripley).How Milk has achieved its reputation as a cutting edge apparel leader?The answer is simple, we pay attention to the needs of our customers. Our designers are always shopping for the latest fashion trends so they can be interpreted and modified for our market. By sponsoring beauty pageants and fashion shows, we often get feedback on style acceptance even before production begins.To maintain brand loyalty and market share, more than just styling is needed. Milk has instituted a set of Production Standards geared to assure our customers of good quality whenever they buy our products.

For the past three years, Milk has chalked up annual sales increases of fifteen percent. During this period, we established a strategic alliance with Nuevo Mundo and other denim suppliers to insure short turn around time for deliveries, which will not be a problem as we expand to other markets.Because our designs heve been optimized to fit the body type of the young women. We recommend that this be the focus of our initial market expansion.